SESA
Prepared for Aralyx
Not that one

Aralyx × SESA

SESA running
Aralyx's demand operation.

A 90-day plan for paid starts, first renewal & public proof.

Paid media, content, email, search, reviews, partners & reporting.
01

Paid media gives us the first cost benchmark.

Launch follows confirmation of checkout, market eligibility, tracking and approved claims.

EUR 5–10k
Client-funded media
Working monthly budget from Aralyx
33–67
Planning estimate
At EUR 150 per paid start
460
Target
New paid starts each month, to confirm
Planning rule

Test content, partners and search alongside paid. Scale sources that bring customers back for first renewal.

02

SESA will run four routes to paid customers.

Every route uses the same message, tracking and first-renewal test.

Paid media

Search, retargeting & creative tests

Finds the first cost per paid start

Content & email

Publishing, email & community posts

Builds an audience Aralyx can contact again

Selected partners

Creators, podcasts & newsletters

Tracks each source on its own landing page

Search & reviews

Guides, listings, reviews & proof

Supports the checks people make before paying

Message

One approved Assessment Track message

Tracking

First visit to first renewal

Decision

Continue, revise or pause

03

SESA will use one Assessment Track message.

The message covers account setup, 40 trading days and the ranked final review.

01

Supported setup

Use your own supported account

Trade through a supported personal demo or live account.

02

40 trading days

Build a verified record

Broker data checks return, drawdown & active days against published criteria.

03

Ranked review

Top 15 reach final review

Eligible traders enter KYC, performance and risk review. Approved traders may receive firm capital.

SESA uses the approved wording across pages, ads, content, email & partner briefs.
04

Aralyx records. SESA delivers the monthly output.

Market Rundowns, one weekly source block & approved floor footage supply the material.

Aralyx supplies

  • Selected Market Rundowns
  • One weekly source recording
  • Approved floor footage
  • Files delivered on schedule

SESA delivers

Scripts, edits, captions, titles, thumbnails, scheduling & publishing

01Record
→
02Edit
→
03Package
→
04Publish
One weekly source becomes a main edit, short clips, posts & paid variants.
05

SESA will find what a paid customer costs.

Start with one channel and retargeting after checkout, eligibility and tracking are confirmed.

Week-one setup

  • Check browser, server & ad-account events
  • Track source from the public site to signup
  • Record paid start, refund & first renewal
  • List any development work

Budget rule

Aralyx pays platforms directly. SESA moves budget after customer cost and renewal quality are visible.

01Check
→
02Launch
→
03Test
→
04Move budget
Paid starts and first renewal decide where budget moves.
06

SESA will build an audience Aralyx can contact.

Content, search pages and partner pages collect email permission and build retargeting audiences.

  • Capture email where it supports a purchase decision
  • Send four planned member, renewal or campaign emails
  • Build retargeting audiences
  • Set response rules for named communities
  • Keep the first source attached to return visits
  1. Discover
  2. Subscribe
  3. Return
  4. Apply
Automated email journeys and customer support sit outside this scope.
07

SESA will publish two search pages each month.

Each page can support search, email, ads & partner outreach.

01

Assessment guide

Supported accounts, 40 trading days, criteria & final review.

02

Broker connection guide

What the connection can access, what stays read-only & how records are checked.

03

Decision pages

Rules, member value & dated comparisons.

SESA reports visits, leads & paid starts linked to each page.
08

SESA will manage Aralyx's listing work.

One weekly queue covers listings, comparison sites, branded search & community issues.

Reviews

Create or claim

  • Complete the profile
  • Send neutral requests

Comparison sites

Submit & update

  • Prepare a verified fact sheet
  • Submit priority sites
  • Track replies and costs

Branded search

Check & correct

  • Find incorrect or stale pages
  • Fix Aralyx pages
  • Request third-party corrections

Community

Monitor & escalate

  • Set response rules
  • Monitor named sites
  • Escalate product or support issues
Monthly report

Listing coverage, review volume, brand accuracy & unresolved errors.

09

SESA will test an invite-only partner plan.

Each pilot uses approved claims, its own landing page & Aralyx sign-off.

  • Pick three to five prospects from the researched list
  • Offer a flat content fee, education exchange or event
  • Approve content and landing pages before release
  • No open signup, coupon network or unsupervised claims
  • Track paid starts & first renewal

Screening completed

130+records screened
27candidates fully reviewed
15rejected: 56%
11conditional approvals. One approved.
10

Customer quality is measured at first renewal.

Aralyx billing records set refund, renewal & cancellation rates by source.

SESA handles

  • Onboarding message content, inside the four sends
  • Four planned email sends each month
  • Cycle and next-step messages within that plan
  • Refund and cancellation feedback by source

Aralyx controls

  • Rules, price, eligibility, refunds & offer changes
  • Account setup, support replies & platform help
01Paid start
→
02Onboarding
→
03First renewal
→
04Cycle outcome
Paid start → onboarding → first renewal → cycle outcome.
11

We scale sources that deliver first-renewal customers.

Week two sets the baseline. Day 90 records what to continue, revise or pause.

Acquisition

Cost per paid start

Can this source produce a paying customer?

Customer quality

Refund rate & first-renewal rate

Do customers from this source stay?

Decision

Continue, revise or pause

Does this source justify more investment?

ContinueCost and first-renewal quality meet the agreed limits
RevisePaid starts or first renewals miss the baseline
PauseRefunds or attribution make the result unreliable
12

Aralyx supplies the inputs. SESA runs the work.

Named approvers and timely sign-off keep claims and content on schedule.

SESA delivers

  • Plan the message, formats & channels
  • Editing, packaging & publishing
  • Run paid tests, email, search & listing work
  • Manage partner outreach & monitoring
  • Report weekly; meet monthly

Aralyx provides

  • One weekly source block & selected recordings
  • Approved claims, consent & compliance guidance
  • Named approvers, since approvals set turnaround
  • Access to ads, analytics, site, app & billing
  • Margin, refund, renewal & cancellation data
Guardrails

Filming, legal or financial-promotion advice, app development, major web work, paid tools & third-party fees need separate approval.

13

Six output limits define the monthly scope.

These limits protect time for approvals, campaign management & reporting.

4
Main video edits
16–24
Short clips
8
Paid ad variants
4
Email sends
2
Search pages
25
Researched targets
Also included

Paid-media management, review and listing work, weekly reports & one monthly decision meeting.

14

The 90 days move through setup, launch & focus.

Day 90 ends with a baseline and a next-quarter plan.

Days 1 to 14

Setup

  • Confirm buyer, market & claims
  • Check checkout & tracking
  • Start reviews & listings
  • Set the approval route
Days 15 to 45

Launch

  • Publish the first content cycle
  • Run one approved paid test
  • Approach partners; start up to three pilots
  • Publish the first search pages
Days 46 to 90

Focus

  • Review early first-renewal data
  • Expand the best content format
  • Add channel two if results hold
  • Deliver the next-quarter plan
15

Approve the
90-day plan.

SESA sends the final scope, monthly limits and fee by email within 24 hours.

Subject to access, approvals and files arriving on time, day 90 records what to continue, revise or pause.

16